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Pushing the Limits
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The child actress who plays wholesome "Hannah Montana" may be transitioning to femme fatale, say image experts — a challenge for the Disney brand that is worth multi-millions. The photo in question, taken by celebrity photographer Annie Leibovitz, shows Cyrus posed in profile clutching a blanket to her chest with her back bare — one of several shots of the teenager scheduled to appear in the magazine's June issue. It was a bold, if not altogether original, move for the teen icon, and one that she appears to be regretting since the news broke. With millions of dollars tied to her thus far squeaky clean image, the family is backtracking and Cyrus has already publicly apologized for the spread, which has not even hit newsstands yet. But some observers believe the foray into more revealing territory may have been a marketing move gone wrong. For its part, Disney, which is also the parent company of ABC News, is all too aware of the value of the Hannah Montana brand and the investment in the star's good girl image. If she violates that trust, she won't get it back. Tens of of millions of fans worldwide know the fictional Hannah Montana as a school girl with a secret life as a rock star, and her popularity has spawned a marketing bonanza. The Hannah Montana brand includes 15 million related books sold, two multi-platinum records, a sold-out concert tour and film, as well as fan gear, like lunch boxes, bed sheets and MP3 players.
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Somewhere along the line, both mine and Miley's faith had been shaken. Here we examine the toxic legacy of Hannah Montana, the show that sent child star Miley off the rails. Everything happened to me on that set. She began to suffer from anxiety and time off with friends was marred with panic attacks, as she dreaded returning to the studio. I'd get hot flashes, feel like I was about to pass [out] or throw up. I would be with my friends, thinking I should be having so much fun. You get in this hole that seems like you're never going to be able to get out of. Telling the story of teen pop superstar Hannah, who manages to keep her real identity of Miley Stewart secret, the character left its star with a personal crisis. That means you have to be blonde, and you have to have long hair, and you have to put on some glittery tight thing.
Miley Cyrus has always been all about freeing the nipple ever since the movement began in the early s. In , she chopped off her long locks for a daring light blonde buzz cut, ended her engagement to her The Last Song costar Liam Hemsworth and began being fearless about her sexuality. During her Kimmel appearance, Miley also dropped some rather shocking nuggets, including that her father, singer Billy Ray Cyrus , would prefer a nice daughter who showed her boobs than a clothed one who was mean.
